markets 
financial services
logistics
and transport
fixed line
telecoms
mobile
telecoms
retail
human
resources
logistics and transport
Transportation and Logistics companies face a relentless battle to minimise costs and maximise profitability. Companies that succeed in this industry rely on customer-centric business intelligence to keep one step ahead of their competition. A continuous understanding of the relationship they have with customers maintains loyalty and opens up new revenue generating opportunities.
Working with fresh and historical transactional data, Information Inventor from Oceans Blue provides sales and marketing teams with the essential knowledge to anticipate customer demands, develop and market new services and analyse customer profitability.
Loyalty and Retention can be a major headache for many goods delivery companies. In some cases relationships can be so fluid that simple changes in personnel or the visit of a competitor to a customer site can lead to a churn event. It would not be unusual for goods delivery sector businesses to unwantingly accommodate a churn rate in excess of 12% - translating into lost revenue of millions per year.
So how can Oceans Blue help ? Information Inventor, from Oceans Blue uses fourth-generation predictive analytics technology to deliver insight into customer loyalty and churn. We put users firmly in control of their most valuable asset - the profitable, paying customer.
Business Case Snapshot
Company
Profile "before Information Inventor"
sector: logistics and transport
accounts: 20,000
monthly churn rate: 10% of accounts
monthly lost value: £600,000
notes: mission to help strengthen company growth figures thorough the solid
defence of existing profitable accounts. Limited account management resources
meant results geared towards delivering low False Positives (incorrect predictions)
essential.
with
Information Inventor for Churn Prediction
project duration: 1 month
overall classification accuracy: 99.9%
Information Inventor predicted monthly return: £500,000 plus
Efficacy can be proven in a production environment, by targeting the insight delivered from Information Inventor toward a control group of customers, then measuring business performance across this group, versus the business at large. If you'd like to know more about our products and services, please follow the our solutions contact form or follow this link. We look forward to hearing from you.
markets
According to a recent research report from IDC, (www.idc.com), a detailed comprehensive analysis of customer data can generate an average 5 year return on investment of up to 430% compared to a 55% pure customer strategy.