logistics and transport

Transportation and Logistics companies face a relentless battle to minimise costs and maximise profitability. Companies that succeed in this industry rely on customer-centric business intelligence to keep one step ahead of their competition. A continuous understanding of the relationship they have with customers maintains loyalty and opens up new revenue generating opportunities.

Working with fresh and historical transactional data, Information Inventor from Oceans Blue provides sales and marketing teams with the essential knowledge to anticipate customer demands, develop and market new services and analyse customer profitability.

  • Improve and predict long-term Customer Lifetime Value (CLV)
  • Proactively and subtly manage customer behaviour to achieve business objectives
  • Increase marketing conversion rates, take a greater share of the customer wallet
  • Gain business-specific insight into why customer loyalty is both damaged and enhanced
  • Measure and improve sales force and account management efficiency

    • Loyalty and Retention can be a major headache for many goods delivery companies. In some cases relationships can be so fluid that simple changes in personnel or the visit of a competitor to a customer site can lead to a churn event. It would not be unusual for goods delivery sector businesses to unwantingly accommodate a churn rate in excess of 12% - translating into lost revenue of millions per year.

    So how can Oceans Blue help ? Information Inventor, from Oceans Blue uses fourth-generation predictive analytics technology to deliver insight into customer loyalty and churn. We put users firmly in control of their most valuable asset - the profitable, paying customer.

  • Identify the key accounts at risk of defection in good time to defend
  • Provide real-time email alerts for account managers
  • Underpin precision or sector specific marketing campaigns
  • Reconnect with dissatisfied customers
  • Gain insight to improve business processes
  • Maintaining business growth underpinned by improved retention
  • Track the effectiveness of marketing and sales force activities
  • Identify new business opportunities by revealing good responders


    • Business Case Snapshot  

    Company Profile "before Information Inventor"
    sector: logistics and transport
    accounts: 20,000
    monthly churn rate: 10% of accounts
    monthly lost value: £600,000
    notes: mission to help strengthen company growth figures thorough the solid defence of existing profitable accounts. Limited account management resources meant results geared towards delivering low False Positives (incorrect predictions) essential.

    with Information Inventor for Churn Prediction
    project duration: 1 month
    overall classification accuracy: 99.9%
    Information Inventor predicted monthly return: £500,000 plus


    Efficacy can be proven in a production environment, by targeting the insight delivered from Information Inventor toward a control group of customers, then measuring business performance across this group, versus the business at large. If you'd like to know more about our products and services, please follow the our solutions contact form or follow this link. We look forward to hearing from you.
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    Blythe Valley Business Park, Solihull, B90 8AG | t: +44 (0) 1564 711186 | info@oceansblue.co.uk