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mobile telecoms
The UK mobile Telecommunications market has evolved into a sophisticated and now saturated arena. Network Operators and third party providers are competing for a “new customer” market solely made of it’s competitor’s customers. This makes identification of which customers to attract, and which to retain once on board critical for survival.
"New customer acquisition" and "greater market share", have been the mantras of the expanding cellular operators for the past 10 years, with the retention of profitable customers already on-board taking a back seat.
It has been proven in may recent studies that the costs of retaining a customer is a small fraction of the cost of new customer acquisition. Finding a solution to identify who is going to churn, and equally importantly what is the revenue impact of losing that customer makes the difference between profit and loss. It makes plain economic sense: protecting a profitable account means (at least) one less new account to acquire, helping to underpin consistent company profitability and growth.
II has been specifically designed to handle the massive volumes of data produced by the Telco market, and deliver timely solutions to address the following business challenges:
At Oceans Blue, we belive customer loyalty is developed throughout the customer lifecycle. Locking in loyalty requires a responsive, personalised, credible and relevant service. Key to delivering this service is customer insight.
"Increasing customer churn, lack of services differentiation, and
lower ARPU are hitting wireless service providers at the same
time as alternative
services are starting to woo customer pocketbooks. This is creating
pressure on wireless providers to generate new services in order
to achieve customer retention and grow their own market share."
Claudia Bacco, President of TeleChoice USA
markets
According to a recent research report from IDC, (www.idc.com), a detailed comprehensive analysis of customer data can generate an average 5 year return on investment of up to 430% compared to a 55% pure customer strategy.