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mobile telecoms

The UK mobile Telecommunications market has evolved into a sophisticated and now saturated arena. Network Operators and third party providers are competing for a “new customer” market solely made of it’s competitor’s customers. This makes identification of which customers to attract, and which to retain once on board critical for survival.

"New customer acquisition" and "greater market share", have been the mantras of the expanding cellular operators for the past 10 years, with the retention of profitable customers already on-board taking a back seat.

It has been proven in may recent studies that the costs of retaining a customer is a small fraction of the cost of new customer acquisition. Finding a solution to identify who is going to churn, and equally importantly what is the revenue impact of losing that customer makes the difference between profit and loss. It makes plain economic sense: protecting a profitable account means (at least) one less new account to acquire, helping to underpin consistent company profitability and growth.

II has been specifically designed to handle the massive volumes of data produced by the Telco market, and deliver timely solutions to address the following business challenges:

At Oceans Blue, we belive customer loyalty is developed throughout the customer lifecycle. Locking in loyalty requires a responsive, personalised, credible and relevant service. Key to delivering this service is customer insight.

"Increasing customer churn, lack of services differentiation, and lower ARPU are hitting wireless service providers at the same time as alternative services are starting to woo customer pocketbooks. This is creating pressure on wireless providers to generate new services in order to achieve customer retention and grow their own market share."
Claudia Bacco, President of TeleChoice USA

Efficacy can be proven in a production environment, by targeting the insight delivered from Information Inventor toward a control group of customers, then measuring business performance across this group, versus the business at large. If you'd like to know more about our products and services, please follow the our solutions contact form or follow this link. We look forward to hearing from you.

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According to a recent research report from IDC, (www.idc.com), a detailed comprehensive analysis of customer data can generate an average 5 year return on investment of up to 430% compared to a 55% pure customer strategy.