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 financial services
 logistics and transport
 fixed line telecoms
 mobile telecoms
 retail
 human resources

information inventor

In a competitive market, maximising your customers' future lifetime value makes the difference between profit and loss. From acquisition to development, from defending key accounts to efficiently winning back and reinitialising past churners, Information Inventor helps you to excel at customer lifecycle management.

Information Inventor is a modular software application distributed within the UK solely by Oceans Blue. Information Inventor can help you make rapid sense of both volume transaction and account-centric data, joining this up across diverse business systems. Information Inventor helps you to answer key business questions:

What's often most frustrating is that you know that most of the answers lie trapped in the masses of data spread across the organisation. But getting the answers can often be outside of your control and an extremely lengthy process.

Information Inventor can help you transform this data into an actionable knowledge asset, and was designed from the ground-up to address the reasons why historically, business intelligence projects can fail.

Click here to see how Information Inventor works.

Remove IT bottlenecks that can slow project delivery

Information Inventor takes a radically new approach to the discovery of essential business information. Fourth generation discovery technology removes the bottlenecks typically involved in data analytics, delivering a wizard-based interface to empower non-statisticians to uncover accurate results, fast. Intelligence is pushed to decision makers in hours and days rather than months or years.

Automate essential information delivery

II completely bypasses the exhaustive manual query process involved with traditional data mining solutions, by delivering information locked up within (potentially enormous) volumes of data transactions, daily operations, and demographics, literally overnight, then firing off alerts to various channels - account managers via email, executives via dashboard reports, outbound teledialers, CRM and finance systems. As only "interesting" events are reported, they are more likely to be actioned, and cause less frustration to the recipient than unpersonalised reports distributed en masse.

Start delivering results fast, typically in days

Fast deployment of the resulting knowledge radically improves your agility and responsiveness in an ever-evolving market place. You can quickly implement proactive customer retention strategies by accurately predicting churn, bring new products to market faster with highly targeted marketing campaigns and start to develop insight into customer profitability.

Ensure operational expense and cost of ownership stays low

Traditional discovery (or data mining) toolsets require high levels of expertise and many man weeks to reach key information; the resultant models and rules are normally static and built from an historical view of customer behaviour. These date and become less effective over time, result quality deteriorates, and expensive consultancy is required to rework predictive models. Information Inventor incorporates self-learning techniques to keep models up to date automatically, and operational maintenance costs low.

II automates the information gathering process, by adopting a constantly evolving, automated learning approach based on the freshest data in combination with historical behaviour, to build a clear picture of "What is a normal event?" factored against "Now show me the anomalies". The results are extremely powerful event-driven predictions that can be integrated to drive a variety of core business processes.

Oceans Blue put you in control of your most valuable asset - the paying customer. We analyse simple business transactions to deliver predictions, and to empower your account managers and executives with fresh intelligence about the fundamental state of your business, and individual account performance. To see how Information Inventor can help you, please follow our solutions and markets menu links.

Using a unique algorithm, not available to the internet community, Information Inventor is able to extract greater predictive content than mainstream applications - using the same source data fields. Our secret lies in our ability to position accounts very accurately. Each account is represented by a point in a multidimensional space, with dimensions consisting of source data fields, account-centric attributes and our own derived dimensions and indicators. "Account versus account" differentiation benefits from this approach, and our ability to differentiate using behavioural categoricals - which we believe to be unique - as well as binary flags and metrics.

Once accounts are correctly plotted, a burrowing technique is applied to locate densely populated areas (or clusters), drilling outwards from the centre of each cluster until a skin can be formed at the cluster boundary; the area where specific (target pattern) cluster behaviours merge into general non-behaviourally significant accounts.

This is a two-stage process, where accurate characterisations or predictions depend heavily on the primary stage - plotting account behaviours accurately. It is this part of II in particular, our unique ability to deliver very accurate positioning, that underpins our sustainable high prediction accuracy come results time.

Information Inventor Technical Architecture

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