Automated business insight

Because you just don't know what you don't know, Information Inventor for Business Insight acts as your data sentinel, constantly monitoring account and business behaviour to uncover deviant trends or anomolies. Should anything untoward occur, alert emails and web-based reports are generated for human inspection and drill down. Reports deliver a full 360 degree view on your business, to inspire insight-driven business process and performance improvements.

Information Inventor can also deliver Precision Marketing insight, want to know more ?

Traditional discovery (or data mining) toolsets require extremely high levels of specialist expertise and many weeks of effort to reach key information. Further, the resultant models and rules are normally static and built from an historical view of customer behaviour; these degrade in efficacy over time.

  • Acts as a "data sentinel", alerting you to inefficiencies and problems
  • Only reveals interesting events, not masses of unreadable reports
  • Typically provokes business process improvements where inefficiencies are uncovered
  • Operates fully automatically, pushing our reports via email or web browser
  • Gives you the confidence to say "everything is running smoothly", and mean it
  • II automates the process, by adopting a constantly evolving, automated learning approach using the freshest data in combination with historical behaviour, to build a clear picture of "What is a normal event?". When compared against "Now show me the anomalies" the result is an extremely powerful push of hitherto hidden key business information to a variety of channels including:

  • Browser-based dashboards for analyst review
  • Account managers via email or SMS
  • Excel or paper static reports
  • Executive/MIS presentations


  • This information often acts as inspiration to drive up understanding and ultimately to improve business process, and customer loyalty. Of course, you can only act on the information you have available, so Information Inventor for Automated Business Insight makes sure you know all you need to know, and you don't need to be a statistician or analytics expert to benefit. We show some examples of alert information below:

  • Abnormal branch performance during marketing campaigns
  • Trend busters; often revealing business problems
  • Hidden clusters of "good responders"
  • Exceptional account manager performance
  • Useful customer purchasing patterns
  • Information Inventor can also deliver intelligent segmentation to reveal your treasure accounts, their characteristics and whihc smaller SME accounts would respond well to an cross-sell or up-selling message, want to know more ?

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