markets  

 financial services
 logistics and transport
 fixed line telecoms
 mobile telecoms
 retail
 human resources

Automated business insight

Because you just don't know what you don't know, Information Inventor for Business Insight acts as your data sentinel, constantly monitoring account and business behaviour to uncover deviant trends or anomolies. Should anything untoward occur, alert emails and web-based reports are generated for human inspection and drill down. Reports deliver a full 360 degree view on your business, to inspire insight-driven business process and performance improvements.

Information Inventor can also deliver Precision Marketing insight, want to know more ?

Traditional discovery (or data mining) toolsets require extremely high levels of specialist expertise and many weeks of effort to reach key information. Further, the resultant models and rules are normally static and built from an historical view of customer behaviour; these degrade in efficacy over time.

II automates the process, by adopting a constantly evolving, automated learning approach using the freshest data in combination with historical behaviour, to build a clear picture of "What is a normal event?". When compared against "Now show me the anomalies" the result is an extremely powerful push of hitherto hidden key business information to a variety of channels including:

This information often acts as inspiration to drive up understanding and ultimately to improve business process, and customer loyalty. Of course, you can only act on the information you have available, so Information Inventor for Automated Business Insight makes sure you know all you need to know, and you don't need to be a statistician or analytics expert to benefit. We show some examples of alert information below:

Information Inventor can also deliver intelligent segmentation to reveal your treasure accounts, their characteristics and whihc smaller SME accounts would respond well to an cross-sell or up-selling message, want to know more ?

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