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Churn Prediction

In any competitive market, maximizing your Customer Lifetime Value (CLV), can make the difference between profit and loss. A brilliant acquisition or winback strategy is only a part of the story. Building personalised relationships with customers is good policy when seeking to improve retention but should customers slip through this net, the most successful defensive actions occur where contact is made early, before a change in behavour is evident. Cue predictive analytics from Oceans Blue.

Oceans Blue provide real-time information to show which customers are at risk, when they will defect and why they are going to do so. This is your last line of defense, giving you the opportunity to winback accounts before they commit to another supplier.

Information Inventor, from Oceans Blue uses fourth-generation predictive analytics technology to deliver insight into customer loyalty and churn. We put you firmly in control of your most valuable asset - the profitable, paying customer. Information Inventor can also deliver Loyalty Risk Assays, measuring loyalty over time and events, want to know more ?

We analyse simple business transactions to deliver predictions, thus to empower your account managers and executives with fresh intelligence about the fundamental state of your business, and individual account performance.

Information Inventor for Churn Prediction has been designed from the ground up to address the common issues why predictive analytics projects powered by traditional solutions can fail.

Increasingly, businesses are weighting customer retention as equally important to the acquisition of new business. If your business is focused on growing the numbers, it's worth noting that a robust defence of existing accounts means less new business to win, whilst still achieving bottom line growth. In fact, the targeted churn prediction projects deployed by Oceans Blue can address those customer segments that are now highly profitable, marking other less valuable accounts with a lower defensive priority.

Information Inventor sets the new gold standard for prediction accuracy, and can start delivering predictions with only a few days of effort to configure. You simply connect Information Inventor to your existing transactional datawarehouse, or billing system, link in any account-centric systems (ie. CRM, helpdesk) and work through our modeling wizard.

Within a few hours, provisional results to questions like "show me all of our strategic accounts whose revenue will decrease by more than 50% in the next 3 months", will be returned, together with a prediction confidence level, customer value indicator and customer profile report.

No other product can meet the challenge of delivering results so quickly, with such a high degree of accuracy. For more information, take a look at our churn brochure quicklink, or visit our Information Inventor page. To understand how we deploy and integrate our solutions, visit our professional services pages, found under the products menu.

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