At acquisition or winback time, being able to predict the value and characterics
of your customers helps you gear you business to providing the most
and relevant services, providing insight into customer lifetime value.
And temporal reporting into actual account behaviour lets you know if your
Each customer is different, and to build a loyalty-increasing personalised relationship you first have to understand how they interact with your business - finding out what makes each customer tick - both now and in the future.
Information Inventor for Account Profiling delivers business-focussed insight into account characteristics - fast. Our "click and go" approach
to addressing this challenge reduces the lengthy configuration times
that hamstring alternative business intelligence solutions.
With just "click and go" Information Inventor will start work on your transactional and account-centric datasets, to segment and profile your most valuable treasure accounts, with commonality in behaviour and characteristics extracted. One goal at this point is to find similar characteristics amongst your smaller and medium sized accounts. The resultant insight will show accounts with the potential to respond well to a marketing stimulus designed to migrate their characteristics to those of "big spenders". Characteristics are typically expressed using standard SIC or MOSAIC classifiers, together with account manager and product/services buying patterns.
|Information Inventor||Competetive Products|
|low requirement for internal IS resource to support project||yes||no|
|able to pull in data from all discrete company databases||yes||no|
|intelligent, wizard-like approach to configuration||yes||no|
|model is self-learning, so cost of ownership is low||yes||no|
|highest accuracy, lowest "false positives" gearing||yes||no|
|plug in modules covering all facets of business intelligence||yes||no|