markets  
 NHS healthcare
 Human Resources
 financial services
 logistics and transport
 mobile telecoms
 retail

Account Profiling

At acquisition or winback time, being able to predict the value and characterics of your customers helps you gear you business to providing the most attractive and relevant services, providing insight into customer lifetime value. And temporal reporting into actual account behaviour lets you know if your business is meeting this challenge.

Each customer is different, and to build a loyalty-increasing personalised relationship you first have to understand how they interact with your business - finding out what makes each customer tick - both now and in the future.

Information Inventor for Account Profiling delivers business-focussed insight into account characteristics - fast. Our "click and go" approach to addressing this challenge reduces the lengthy configuration times that hamstring alternative business intelligence solutions.

With just "click and go" Information Inventor will start work on your transactional and account-centric datasets, to segment and profile your most valuable treasure accounts, with commonality in behaviour and characteristics extracted. One goal at this point is to find similar characteristics amongst your smaller and medium sized accounts. The resultant insight will show accounts with the potential to respond well to a marketing stimulus designed to migrate their characteristics to those of "big spenders". Characteristics are typically expressed using standard SIC or MOSAIC classifiers, together with account manager and product/services buying patterns.

Armed with this intelligence, a growth and loyalty engendering marketing campaign can be engineered to best effect. Information Inventor can also drive Precision Marketing campaigns, to increase proposition conversion rates, want to know more ?

Product Comparison Table

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	Information Inventor	Competetive Products
low requirement for internal IS resource to support project	yes	no
able to pull in data from all discrete company databases	yes	no
intelligent, wizard-like approach to configuration	yes	no
model is self-learning, so cost of ownership is low	yes	no
highest accuracy, lowest "false positives" gearing	yes	no
plug in modules covering all facets of business intelligence	yes	no

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No other product can meet the challenge of delivering business focussed results so quickly, with such a high degree of accuracy. For more information, visit our Information Inventor page. To understand how we deploy and integrate our solutions, visit our professional services pages, found under the products menu.

solutions

churn prediction

precision marketing

loyalty risk assay

auto business insight

Cap Gemimi indicate that a 5 percent increase in customer loyalty can grow profitability by 25 to 95 percent.