markets 
financial services
logistics
and transport
fixed line
telecoms
mobile
telecoms
retail
human
resources
Account Profiling
At acquisition or winback time, being able to predict the value and characterics
of your customers helps you gear you business to providing the most
attractive
and relevant services, providing insight into customer lifetime value.
And temporal reporting into actual account behaviour lets you know if your
business
is
meeting this
challenge.
Each customer
is different, and to build a loyalty-increasing personalised relationship
you
first have to understand how they interact with your business - finding
out what makes each customer tick - both now and in the
future.
Information Inventor for Account Profiling delivers business-focussed insight into account characteristics - fast. Our "click and go" approach
to addressing this challenge reduces the lengthy configuration times
that hamstring alternative business intelligence solutions.
With just "click and go" Information Inventor
will start work on your transactional and account-centric datasets, to
segment and profile your most valuable treasure accounts, with commonality
in behaviour and
characteristics extracted.
One goal at this point is to find similar characteristics amongst
your smaller and medium sized accounts. The resultant insight will
show accounts with
the potential to respond well to a marketing stimulus designed to migrate
their
characteristics to those of "big spenders". Characteristics are typically expressed using standard SIC or MOSAIC classifiers,
together with account manager and product/services buying patterns.
Armed with this intelligence, a growth and loyalty engendering marketing campaign can be engineered to best effect. Information Inventor can also drive Precision Marketing campaigns, to increase proposition conversion rates, want to know more ?
Product Comparison Table
| Information Inventor | Competetive Products | |
| low requirement for internal IS resource to support project | yes | no |
| able to pull in data from all discrete company databases | yes | no |
| intelligent, wizard-like approach to configuration | yes | no |
| model is self-learning, so cost of ownership is low | yes | no |
| highest accuracy, lowest "false positives" gearing | yes | no |
| plug in modules covering all facets of business intelligence | yes | no |
No other product can meet the challenge of delivering business focussed results so quickly, with such a high degree of accuracy. For more information, visit our Information Inventor page. To understand how we deploy and integrate our solutions, visit our professional services pages, found under the products menu.
solutions
Cap Gemimi indicate that a 5 percent increase in customer loyalty can grow profitability by 25 to 95 percent.