Loyalty risk assay

Measuring customer loyalty enables businesses to review the efficacy of marketing and retention campaigns - a "heads up" on the state of your relationship with your customer.

Information Inventor for Loyalty Risk Assay delivers loyalty and value profiles together with early-warning alerts where loyalty is at risk. Insight gleaned from "why" customers become disloyal is used to refine business processes, and build more effective personalised relationships with your customers. This is your first place to start when seeking to maximise customer lifetime value, and to proactively improve customer retention.

Information Inventor can also deliver full service Churn Prediction, want to know more ?

Able to extract greater predictive insight from discrete corporate data sources, Information Inventor for Loyalty Risk Assay helps our customers keep their finger on the pulse of their business by delivering solid insight into customer behaviour. A loyalty risk assay helps to close the feedback loop - when a new marketing or service initiative is executed, how can businesses measure that seemingly esoteric metric - customer loyalty ? And why should this be a key priority ?

Businesses need to perform agilely to tactically defuse competitor offers, bring new products to market to retain market share and all whilst keeping an eye on bottom line growth. It has been well reported that increasing customer retention by a few percentage points, can dramatically upshift profitability, (source: Bain and company) but in the heat of battle, ensuring that valuable existing customers remain content (and receptive to cross-selling messages) is a clear challenge:

  • Has that recent hike in interest rates damaged loyalty ?
  • Is this new account manager effective ?
  • Does this customer still trust you ?
  • What are the characteristics of loyal (and disloyal) accounts ?
  • Customers have a tendency to simply walk away from a supplier they're not satisfied with. As they disengage with your business, tell-tale signals are generated via customer transactions. These may not actually be a straightforward and perhaps rather obvious drop in revenue as yet, but at this early stage - the stage when customers are susceptible to a defensive and reinitialising measure - a subtle change in behaviour is usually evident.

    Information Inventor employs advances fourth-generation predictive analytics processes, and is able to detect these sensitive changes in behaviour, well in advance of the customer's rubicon position.

    Product Comparison Table
      Information Inventor Competitive Products
    low requirement for internal IS resource to support project yes no
    able to pull in data from all discrete company databases yes no
    intelligent, wizard-like approach to configuration yes no
    model is self-learning, so cost of ownership is low yes no
    highest accuracy, lowest "false positives" gearing yes no
    plug in modules covering all facets of business intelligence yes no

    Your existing customers offer your greatest profit potential, providing you can market and service them on a personal basis. Key to this then, is in gleaning insight to drive automated processes to help foster this belief.

    Information Inventor for Loyalty Risk Assay proposes a low-risk solution to this challenge, and offers additional analytics modules to help you capitalise on your most valuable asset, the profitable, paying customer. For more information, please follow our other solution quicklinks, and our products menu item.

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