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Loyalty risk assay

Measuring customer loyalty enables businesses to review the efficacy of marketing and retention campaigns - a "heads up" on the state of your relationship with your customer.

Information Inventor for Loyalty Risk Assay delivers loyalty and value profiles together with early-warning alerts where loyalty is at risk. Insight gleaned from "why" customers become disloyal is used to refine business processes, and build more effective personalised relationships with your customers. This is your first place to start when seeking to maximise customer lifetime value, and to proactively improve customer retention.

Able to extract greater predictive insight from discrete corporate data sources, Information Inventor for Loyalty Risk Assay helps our customers keep their finger on the pulse of their business by delivering solid insight into customer behaviour. A loyalty risk assay helps to close the feedback loop - when a new marketing or service initiative is executed, how can businesses measure that seemingly esoteric metric - customer loyalty ? And why should this be a key priority ?

Businesses need to perform agilely to tactically defuse competitor offers, bring new products to market to retain market share and all whilst keeping an eye on bottom line growth. It has been well reported that increasing customer retention by a few percentage points, can dramatically upshift profitability, (source: Bain and company) but in the heat of battle, ensuring that valuable existing customers remain content (and receptive to cross-selling messages) is a clear challenge:

Customers have a tendency to simply walk away from a supplier they're not satisfied with. As they disengage with your business, tell-tale signals are generated via customer transactions. These may not actually be a straightforward and perhaps rather obvious drop in revenue as yet, but at this early stage - the stage when customers are susceptible to a defensive and reinitialising measure - a subtle change in behaviour is usually evident.

Information Inventor employs advances fourth-generation predictive analytics processes, and is able to detect these sensitive changes in behaviour, well in advance of the customer's rubicon position.

Your existing customers offer your greatest profit potential, providing you can market and service them on a personal basis. Key to this then, is in gleaning insight to drive automated processes to help foster this belief.

Information Inventor for Loyalty Risk Assay proposes a low-risk solution to this challenge, and offers additional analytics modules to help you capitalise on your most valuable asset, the profitable, paying customer. For more information, please follow our other solution quicklinks, and our products menu item.

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