markets 
financial services
logistics
and transport
fixed line
telecoms
mobile
telecoms
retail
human
resources
precision marketing
Maximising customer lifetime value (CLV) is a key approach in growing a
profitable business - increasingly more challenging in today's competitive
marketplace.
Information Inventor for Precision Marketing proposes an
intelligent approach, joining up discrete company datasets holistically
to accurately
predict which customers (or sets of customer characteristics) will
become good responders at acquisition, winback or cross-sell time.
Information Inventor can also deliver Automated Business Insight to uncover hidden business anomalies, want to know more ?
Historically, "brute force" marketing attempts have been shown to be expensive and to return poor conversion rates. In fact, there is a strong body of evidence that reveals unpersonalised marketing can result in significant customer dissatisfaction, and disloyalty.
These days, the benefits inherent to precision marketing are well understood, and the quest for the ultimate solution continues. Information Inventor is designed to drive up customer revenue, by delivering the following information:
Most businesses seek to exploit their existing customer databases; looking for segments of possible good responders to a particular proposition. When this "free" resource runs dry, buying in lists is often considered. Information Inventor can help squeeze these internal database resources to find hitherto hidden good responders and can also deliver the demographic profiling information necessary to drive prospecting via third party prospect lists or agencies.
With its fourth-generation analytics technology, Information Inventor is able to delve more deeply into existing data resources, to deliver more accurate profiles and predictions. For each new account revealed, Information Inventor delivers the right information at the right time to empower CRM or campaign management solutions to personalise each customer's journey, be it at acquisition or winback time, or when new products are unleashed. It is in building a personal relationship with the customer, that durable customer loyalty is achieved.
Where such contact can be personalised and relevant therefore, customers typically react very positively to your proactive interest, especially where you can prepare a proposition that:
Information Inventor can also profile new starters, or recent winbacks to predict the future value of the account - to drive the efficient allocation of account management effort - and the products and services most likely to be of interest. For more information on Information Inventor's profiling capabilities, please follow the profiling link, to be found under the solutions menu.
Product Comparison Table| Information Inventor | Competitive Products | |
| low requirement for internal IS resource to support project | yes | no |
| able to pull in data from all discrete company databases | yes | no |
| intelligent, wizard-like approach to configuration | yes | no |
| model is self-learning, so cost of ownership is low | yes | no |
| highest accuracy, lowest "false positives" gearing | yes | no |
| plug in modules covering all facets of business intelligence | yes | no |
As a corollary benefit, it has been shown that there is a strong link between increasing the variety of embedded products within each account, and their loyalty to your business. Retention through loyalty is another key factor in achieving profitability; to find out more about how Information Inventor addresses customer retention challenges, please follow the quicklink item churn prediction on this page.
solutions
PROPHECY, n. The art and practice of selling one's credibility for future delivery. Ambrose Bierce (1842 - 1914), The Devil's Dictionary