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March 08 | Information Inventor delivers segmentation with real meaning

Business-focussed segmentation to drive CRM and Sales activities

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The latest incarnation of Information Inventor - the modular business intelligence application from Oceans Blue - includes our unique business-focussed segmentation algorithms.

So how does this differ from traditional profitability classification ?

1. We deliver classes of customers and their characteristics based on a target question - directly linked to a business objective.

2. With the same dataset, we can address respone modeling, attrition prediction and segmentation/insight questions with a rapid turnaround.

3. Our segmentation is dynamically refreshed to capture changes in customer behaviours, so our classifier rules don't become outmoded as time passes.

Sample business objectives we help to underpin are:

- Against an underlying attrition rate, define product and services offerings that are churn resistant, and deliver the characteristics of customers using these services.

- Provide demographic classifiers for loyal, profitable accounts to feed into acquisition targeting against a business universe.

- Highlight classes of customers who tend to overperform from a profit perspective, again, to feed into acquisition targeting plannning.

Oceans Blue work to deliver practically useful insight for CRM and Sales and Marketing areas. We appreciate that analytics number crunching is more than just a academic exercise.

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more information : roz.wisdom@oceansblue.co.uk
telephone : 01564 711186

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