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November 2007 | Intelligent targeting of retention effort

Information Inventor complements management financial downtrader reports to intelligently drive retention effort

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Information Inventor proposes a complementary approach to simple downtrader reporting.

Whilst this kind of "post analysis" is effective at broadly indicating accounts at risk of a churn or downtrade, or as an indication of business fundamental performance, they are prone to deliver far too many account-based predictions to action. Further, as predictions are not weighted, companies have little idea as to the priority and expense any retention effort should encompass.

Most accounts included in downtrader reporting will recover peak trading naturally and a retention effort here would be an unnecessary expense. The contact costs involved in communicating and attempting to retain a very large, unfocussed segment of customers would be hugely significant.

This leaves many businesses with a dilemma. They can see firm evidence of future revenue loss, but cannot translate this data into actionable insight.

Informtion Inventor can drive your retention and contact strategy by intelligently targeting accounts at risk, and delivering insight to show each account's potential future value, and risk of revenue decrease. Armed with this insight, businesses are able to efficiently defend accounts at risk, with minimal overhead and maxmum return.

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more information : roz.wisdom@oceansblue.co.uk
telephone : 01564 711186

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