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May 2007 | Information Inventor to drive eCRM

Information Inventor delivers predictive customer profiling data directly to eCRM packages to drive intelligent contact strategies

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The Information Inventor Database API (Application Programming Interface) released today enables eCRM and campaign management applications to benefit from predictive customer insight.

Adding a new dimension to purely historical analysis, Information Inventor predicts future trends to helps with business planning:

- Which at-risk customers to contact, forming part of an intelligent targeted contact strategy

- Which newly acquired accounts are likely to grow into valuable customers

- The future value of business segments, showing growth and decline predictions by product range and sector

- Today's view on the characteristics of accounts at risk of defection

- Which accounts are likely to respond well to a cross-selling campaign

When integrated with core business applications for action, predictive intelligence means businesses can plan ahead proactively, rather than accept market or customer behavioural changes and deal with them in a pressured way as they occur.

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more information : roz.wisdom@oceansblue.co.uk
telephone : 01564 711186

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